How To Design A Website That Is Law Client Friendly
A good web design will attract many clients to your company or business. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. it is important that the leads that you use should be in such a way that it is easy for the client to understand. When you include emails address, phone number and a message this might be quite plenty. Majority of the clients or the visitors will walk over the fields Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This is also the same as attention ratio Every page of the website should have one goal. For instance “sign up for free consultation” as the button when you add any additional information to this button it will lose the attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotive copy. It is a misconception that law websites should be filled with law describing terminologies. The website should show professionalism but should also have some emotions in it. Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the second statement will catch the attention of the clients as compared to the first one. Zanes Law has benefited much from this kind of approach.
Social evidence plays a significant role in the website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
It is a great idea to optimize your website for search engines. The backlinks that you use should be properly defined. Use the links that are friendly to search engines.
Avoid sending you law clients to the home page. These are one of the things that most people normally neglect. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. This is a technique used by Zanes Law to get more orders.
It is important that the blog content of your website is up to date. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.
To end with avoid stock photos Always go with interesting and original photographs like the Zanes Law.